Samples of Work
Partnered with The Seattle Times to produce a sponsored article promoted through targeted social media ads. The sponsored digital campaign was an integrated element of a brand management and end-of-the-year fundraising campaign. The campaign resulted in the organization's highest earning end-of-the-year campaign in its 25+ year history.
Video Storytelling + Website Re-Brand with a Community-Centric Lense
Drove the implementation of an organization's re-brand with an emphasis on their community-centric values across all channels of communications. Collaborated with a video production firm and website design firm to launch a re-branded website and produce a video utilized for email, social media, website, and event marketing.
Website: www.casa-latina.org
Impact report
Converted a 30+ page report and Excel document into an engaging impact report to summarize the DEI efforts of the College of Engineering at the UW.
View: Impact Report
Spearheaded fundraising and donor acquisition campaigns for 501c3s, 501c4s, and PACs. Wrote content and led segmented messaging.
View: email samples.
Video Storytelling - Promoting Teachers in Public Education
Co-produced a video highlighting teachers in public education. Video was used for large-scale fundraising events and digital marketing.
Earned Media Samples
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King 5 | Seattle wants to raise awareness about domestic workers' rights
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The Stand | Casa Latina appoints three new Co-Executive Directors
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Univision Seattle | Casa Latina Contrata Nuevos Directoras (aired on night time broadcast)
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The Seattle Times | Seattle's labor office alleges numerous violations at three construction sites